![]() Anti was downloaded a million times in 14 hours, and Tidal is finally getting some users after an anemic launch. The circumstances seem to have worked out fine for Rihanna. The RIAA (Recording Industry Association of America) has rushed to declare the album platinum after it was streamed more than 13 million times the night of its release. The confused release has been disorienting for the record industry. Gift to my navy!!! #ANTI Download with code: ANTI /5ffWm48v39- Rihanna January 28, 2016 It was also made available for free download: ![]() So Rihanna put Anti right back on Tidal in time for a Thursday release. The pop star pushed up the release date after it was leaked by a hacker, even before the album was mastered. Madonna's Rebel Heart experienced a similarly frantic roll-out last year. Release dates now are nothing if not fluid, though, and industry powers have begun responding to high-level leaks by giving the people what they want, more or less. When an early version of Radiohead's Hail to the Thief leaked online in 2003, label EMI sent cease-and-desist letters to sites sharing the tracks and declined to bump up the release. What has changed drastically is how labels and artists respond. Internet leaks have long plagued the music industry. Fans noticed the glitch, and Tidal removed it after 20 minutes-but not before some users managed to rip and share mp3s of the long-anticipated album. On Wednesday, after Rihanna successfully debuted the single "Work," Anti appeared on Tidal by mistake. That proved correct, though not in the way Rihanna's camp hoped. The report suggested that Anti might be released exclusively on Tidal, Jay Z's frequently maligned streaming service. On Tuesday, Billboard reported that Anti would finally arrive this week. This, apparently, is how big pop albums are rolled out these days: an endlessly delayed, social media-driven "surprise" release wherein the main surprise is whether you'll be expected to drop $9.99 for the album or to assent to a free trial on yet another streaming platform in order to hear it. ![]() In November, a mobile-only "ANTIdiaRy" site teased fans, "Be patient and keep your eyes open"-but nothing came. Rihanna's Antiseemed imminent since late 2014, when the Barbadian pop star said her eighth album would be coming out "very soon." Rumors swirled with some cryptic Instagram hints in the spring, and then Rihanna unveiled the title and album art in a private gallery event this fall. Updated | The first big surprise album release of 2016 wasn't much of a surprise at all. ![]()
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